This Blog was created for the express purpose of analysing the Public Relations Industry in Australia. I am a prospective PR student, and am looking to forge a successful career in the industry. I have started this blog because I haven’t written in an academic fashion since I finished a Media degree in 2006. Hopefully this blog will be an engaging, thought provoking and worthwhile venture. Part of the blogs purpose is to track my working knowledge of the industry, so I apologise if there is any seemingly naive or ignorant commentary in the lifetime of this blog. I look forward to the possibility of comments, and welcome you to provoke and criticise any of my analysis or writings. Thanks for “tuning in” whilst I cut my teeth in this fascinating industry!